Bath Bomb Business: How to Sell Bath Bombs Online

If you want to sell anything online, you’re going to need an online store to do so. 

Building your own online store gives you the freedom to design an ecommerce website that looks good and performs well. 

When it comes to building your online store, we recommend you use a website builder such as Shopify, Wix, or BigCommerce. 

All of these website builders are easy to use and give you the freedom to design your online store how you want it, while offering affordable pricing plans. 

If you decide that building your own online store isn’t for you then you can also sell your bath bombs on various online marketplaces such as Amazon, Etsy, and eBay.

One of the most important parts of building your bath bomb business is creating your brand. 

If you think about some of your favorite places to shop online, we can bet they all have a clear and recognizable brand. 

From the colors and fonts you use across your website and marketing to the name of your website, your brand is what will help people recognize you and your products online.

The brand you create should be unique to your business, so it’s always a good idea to undertake some market research to check there isn’t already something too similar on the market.

Think carefully about how you want customers to recognize and feel about your business and use this to form the basis of your branding.

Now that you’ve set up your online store and created your brand, you need something to sell!

Choosing the bath bombs to sell on your online store doesn’t need to be complicated – in fact, this is the fun part. 

There are various ways you can source your bath bombs including:

Dropshipping

Dropshipping is a common method used by online shop owners who want to remove the stress and workload of storing and fulfilling orders. 

With a dropshipping model, you source your bath bombs from a dropshipping supplier who will handle the whole order process for you. 

Once an order is made on your online store it will be sent straight to your dropshipping supplier who will process, fulfill, and mail the order out. 

This is a great option for those who have little space to store bath bombs or who don’t have the time and resources to fulfill large order numbers. 

We recommend asking for samples of the bath bombs so that you can check the quality before you make a commitment. You can read about how to dropship with Shopify here.

Wholesale

If you’re happy to fulfill the orders yourself but aren’t keen on making or designing your bath bombs then a wholesale model may be right for you.

With this, you will find a bath bomb supplier who can provide you with the stock for your online shop. You’ll usually need to be willing to commit to a large quantity so make sure you’re confident that you can sell everything you buy.

With this model, you’ll also need to have storage space to store the bath bombs before they are sold.

Homemade

Many people choose to make their bath bombs to sell online themselves. Bath bombs are actually a pretty easy item to make from scratch and you can find various recipes and methods online.

Making them yourself gives you complete control over the colors, ingredients, and properties of your bath bombs. But, you will need to be willing to commit a large chunk of time to making and developing high-quality bath bombs.

How you price your bath bombs will depend on the quality of the product you’re selling. 

Bath bomb businesses can span both budget markets and more luxury, expensive fields too. 

Once you’ve decided what kind of bath bomb you’re going to sell you’ll be able to determine a price that ensures you’re making a profit while still being competitive. 

Take a look at what similar bath bomb businesses are doing and the price point of their products. 

Budget bath bombs can sell for as cheap as a couple of dollars while more luxury alternatives can be priced as high as $30 and still attract interest. 

When pricing your products it’s important to assess how much it costs you to make or source your bath bombs as well as any fees you pay for the running of your ecommerce store. Make sure you set a price that will cover your overheads and leave you in profit.

Choosing the right shipping method for your bath bomb business may not sound like the most enthralling part of building your online store but it’s one of the most important. 

People don’t expect to be waiting weeks for their online orders to arrive so it’s a good idea to offer a shipping service that will deliver customers’ orders in a matter of days. 

There are various different US couriers you can choose from and each offer different shipping options including next-day delivery, nominated day delivery, and international delivery.

You’ll also need to set your shipping costs. If you’re in a position to do so, offering free delivery can be a great way of keeping customers happy and encouraging sales. 

If you decide to charge for shipping then make sure you don’t set your rates too high – you don’t want to alienate customers before they’ve even placed an order. 

Bath bombs are delicate and may crumble or break if they aren’t packaged properly, therefore choosing the right packaging to ship your items in is essential.

The last thing you want is for your customers to receive a box of bath bomb crumbs in the mail.

Cardboard boxes are the most common and practical packaging option for bath bombs and we recommend also adding a padding solution such as foam or bubble wrap to add another layer of protection. 

When packaging and labeling your products some key things to think about include:

Avoid moisture – Moisture, even the tiniest amount, will activate your bath bomb so you need to ensure your packaging is well sealed to ensure your bath bombs don’t start fizzing whilst in transit.

Pack tightly – Ensure your bath bombs are protected by packaging them tightly. Fill excess space in the box with foam inserts and if a customer has ordered more than one bath bomb make sure they are tightly packed so that they can’t knock against each other and cause damage.

Detailed labels – When selling cosmetic products it’s always a good idea to feature a list of ingredients on the product label to ensure customers know exactly what they are using. While you may not legally need to list all of the ingredients used, doing so ensures you are offering an excellent customer experience.

The bath bomb industry is snowballing and if you want to make a splash (pardon the pun) then you’re going to need to market your products and online store effectively. 

The type of product and brand you have created will impact how you market your products – for example, if you’ve created a fun, novelty range of bath bombs then your marketing should also be engaging and exciting. 

If your bath bombs are targeted at aiding problems such as dry skin or insomnia, however, then your marketing should take a more educational approach.

The most important aspects to include in your digital marketing strategy, no matter what your brand characteristics, are:

Social Media

Social media is the perfect way to get your bath bombs in front of the right eyes. Platforms such as Tik Tok, Instagram, and Pinterest are all useful for marketing your bath bomb business. Consider making short videos of your bath bombs in action or feature customer reviews to help build confidence in your brand.

Email Marketing

Email marketing offers you a direct line to your customer’s inbox. Strategies including abandoned cart recovery emails, sales emails, and suggested product newsletters are all great ways of encouraging customers to make a purchase.

SEO

An SEO strategy is crucial for any website if you want it to appear in search engine results. You need to ensure that your website is optimized to appear in the results for relevant and high-volume search terms such as “aromatherapy bath bombs”, “colorful bath bombs” or “luxury bath bombs”. 

You can do this via building a backlink profile, ensuring your website offers a great user experience, and optimizing your website content with keywords.